Tag: HYBE

  • The Best of K-pop: August 2022

    Some of the best K-pop title tracks of the month.

  • Song Review: Cookie by NewJeans

    Song Review: Cookie by NewJeans

    After successfully building hype from their 3 pre-releases, NewJeans officially debuted after releasing the MV for their 4th and final song in their debut mini-album, Cookie. Before I begin the review, I will acknowledge the ongoing controversy regarding the song’s lyrics. I wish that the company did not let the song’s lyricists write it in […]

  • The Best of K-pop: July 2022

    An overview of the K-pop soundscape of the month of July

  • Song Review: Hurt by NewJeans

    Song Review: Hurt by NewJeans

    NewJeans is on a roll. Just today, it has been reported that their debut album has already amassed a record-breaking 440,000 preorders! Considering the ingenious marketing strategy that ADOR has used to promote them, not to mention their excellent music so far, it shouldn’t come as too much of a surprise, but even then, these […]

  • Song Review: Hypeboy by NewJeans

    Song Review: Hypeboy by NewJeans

    I was extremely impressed by Attention yesterday, so I very much looked forward to listening to Hypeboy. Thankfully, while I wasn’t as blown away as I was with Attention, Hypeboy doesn’t disappoint as a follow-up. I would not usually mention the song’s MV in my review, but the concept of NewJeans is too unique to […]

  • Song Review: Attention by NewJeans

    Song Review: Attention by NewJeans

    NewJeans is a 5 member girl group under the newly established ADOR label, a subsidiary under HYBE. While they haven’t made their official debut yet (which is scheduled to be on the 8th of August), the surprise release of ‘Attention’, for the lack of a better word, certainly caught my attention. Having Min Heejin, SM […]

  • Song Review: _WORLD by Seventeen

    Song Review: _WORLD by Seventeen

    In my opinion, Seventeen have one of the strongest discographies in K-pop. Even though their latest works have remained solid, I still yearn for their music in their earliest years. I genuinely think they never missed, at least title track-wise, during their 2015-2017 era. While ‘_WORLD’ isn’t peak Seventeen, it finds itself in this realm […]